Our Story

How Right Marketing Began

Right Marketing was born from a shared vision between industry veterans and creative masterminds who recognized a critical gap in the digital marketing landscape. In 2018, former digital strategist Michael Roberts and award-winning content creator Sarah Chen found themselves repeatedly discussing the same problem at an industry conference: small businesses were being drastically underserved by existing marketing solutions.

"We kept hearing from local business owners who were either priced out of effective marketing or cobbling together disconnected freelance services with wildly inconsistent results," recalls Michael. "These businesses had amazing products and services but remained invisible online."

Sarah, who had built a reputation creating viral content for major brands, added: "I knew the techniques that were working for big companies could be adapted for smaller businesses—they just needed the right team to make it accessible."

Building the Dream Team

Michael and Sarah assembled a core team that bridged the gap between corporate marketing expertise and creative innovation:

• David Parker, a former advertising executive who specialized in hyper-local targeting
• Emma Rodriguez, a marketing automation pioneer who had developed systems for Fortune 500 companies
• Jason Lee, an SEO specialist with a track record of ranking small businesses in competitive markets

Together, they created Right Marketing's integrated approach—combining strategic video content, targeted advertising, powerful automation, and data-driven SEO into single, cohesive campaigns tailored for small business budgets.

Proving the Concept

Before launching fully, the team worked with two pilot clients: a family-owned restaurant struggling to compete with chains, and a local home services company unable to convert online visitors into customers.

Within just three months, the restaurant saw a 137% increase in online orders, while the home services company doubled their qualified leads and reduced their cost-per-acquisition by 68%. Most importantly, both owners reported saving 15+ hours per week previously spent on fragmented marketing efforts.

Our Mission Today

Today, Right Marketing empowers small local businesses to gain visibility online through focused digital marketing and social media management. With our proven success, we deliver turnkey solutions for busy owners who lack the time or expertise to build and maintain an effective digital presence.

Our comprehensive approach includes:

• Tailored video production that captures your unique story and converts viewers into customers
• Strategic paid advertising that targets your ideal customers when they're ready to buy
• Powerful automation systems that nurture leads while you focus on running your business
• Data-driven SEO and social media strategies that build lasting organic visibility

We're not just service providers—we're growth partners dedicated to helping local businesses thrive in the digital age.